The Robert Friedman brand was created in Florence in 1977, when the skills of an expert shirt maker encountered the creativity of a fashion designer. Together they decided to create a new line of original shirts, a combination of American taste and Italian elegance and tradition, and with the name Robert Friedman, in honour of a famous New York shirt maker.

Italian and American style, a perfect mix and an unmistakable style; and, from the beginning, the Robert Friedman brand has been variously inspired in its constant search for exclusivity in the production of its products. With their unique style, Robert Friedman shirts, always made only with the finest quality fabrics from top Italian, Swiss, British and French manufacturers, spread across the world.

Textures, colours and imaginative prints that still, after 30 years, satisfy an ever-increasing number of customers proud to wear shirts that are always fashionable, unique and of the highest quality. The collection features a range of possibilities, from formal (business shirts) to those for sports and leisure, as well as a selection with more fashionable details and features.

From the beginning the men’s lines have been accompanied by a collection for women, which over the years has grown in importance, raising the search for quality cottons and silks to the highest levels, along with an evolved range of original and exclusive prints, which, combined with the constantly evolving stylistic values of the design, give to Robert Friedman shirts an always up-to-date aspect, a perfect and refined balance of fashion.